Database Forum / Informix Topics / June 2008
FYI: IM Consumability Survey
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Serge Rielau - 26 Jun 2008 20:06 GMT Your opportunity to "stick it to the man" :-) http://www.ibm.com/software/data/info/consumability-survey/
Cheers Serge
 Signature Serge Rielau DB2 Solutions Development IBM Toronto Lab
Captain Pedantic - 26 Jun 2008 20:46 GMT > Your opportunity to "stick it to the man" :-) > http://www.ibm.com/software/data/info/consumability-survey/ "Consumability"? What are these arseholes doing to my beautiful language?
Obnoxio The Clown - 26 Jun 2008 20:47 GMT > >> Your opportunity to "stick it to the man" :-) [quoted text clipped - 3 lines] > "Consumability"? What are these arseholes doing to my beautiful language? > Productionising it into something more performant.
Captain Pedantic - 26 Jun 2008 20:55 GMT > Your opportunity to "stick it to the man" :-) > http://www.ibm.com/software/data/info/consumability-survey/ > > Cheers > Serge I got as far as the bit that asked "What business problem are you trying to solve", and gave up. IBM is obsessed with "Business Problems" I am trying to solve. Or, at least, the people who write surveys and partner evaluation forms are.
Sometimes you just want to achieve better throughput, or easier administration, or just use new functionality. Is this solving "business problems"? I suppose if you wear brightly-coloured framed spectacles, snort a lot of coke and write surveys for IBM, it is.
For many of us it's just "using new functionality".
I'm afraid I gave up on the survey at this point in order to avoid the inevitable welter of sh.t.
Serge Rielau - 26 Jun 2008 21:24 GMT >> Your opportunity to "stick it to the man" :-) >> http://www.ibm.com/software/data/info/consumability-survey/ [quoted text clipped - 17 lines] > I'm afraid I gave up on the survey at this point in order to avoid the > inevitable welter of sh.t. I knew I could count on utter refusal of cooperation from those with the loudest voices. :-)
If you make it to the end I think there is a box where you could complain about that too....
Cheers Serge
 Signature Serge Rielau DB2 Solutions Development IBM Toronto Lab
Obnoxio The Clown - 26 Jun 2008 21:28 GMT Serge Rielau said:
> If you make it to the end I think there is a box where you could > complain about that too.... Yeah, funny that.
 Signature Bye now, Obnoxio
"There were a myriad of problems which conspired to corrupt your reason and rob you of your common sense. Fear got the best of you, and in your panic you turned to the Labour Party. They promised you order, they promised you peace, and all they demanded in return was your silent, obedient consent."
Captain Pedantic - 26 Jun 2008 21:52 GMT >>> Your opportunity to "stick it to the man" :-) >>> http://www.ibm.com/software/data/info/consumability-survey/ [quoted text clipped - 20 lines] > I knew I could count on utter refusal of cooperation from those with the > loudest voices. :-) I didn't *utterly* refuse. I had a go but got frustrated.
Obnoxio The Clown - 26 Jun 2008 22:19 GMT Captain Pedantic said:
>>>> Your opportunity to "stick it to the man" :-) >>>> http://www.ibm.com/software/data/info/consumability-survey/ [quoted text clipped - 29 lines] > I didn't *utterly* refuse. > I had a go but got frustrated. I got about six pages in before I lost the will to live. I got the distinct impression that they weren't expecting anyone to actually finish it.
 Signature Bye now, Obnoxio
"There were a myriad of problems which conspired to corrupt your reason and rob you of your common sense. Fear got the best of you, and in your panic you turned to the Labour Party. They promised you order, they promised you peace, and all they demanded in return was your silent, obedient consent."
david@smooth1.co.uk - 26 Jun 2008 23:43 GMT > Captain Pedantic said: > [quoted text clipped - 47 lines] > > - Show quoted text - "Your input has been accepted", well I bitched about the level of support for ISM lets see what happens..
Ian Michael Gumby - 27 Jun 2008 15:59 GMT > From: theharlequin36@hotmail.com > Subject: Re: IM Consumability Survey > Date: Thu, 26 Jun 2008 20:55:08 +0100 > To: informix-list@iiug.org
> I got as far as the bit that asked "What business problem are you trying to > solve", and gave up. > IBM is obsessed with "Business Problems" I am trying to solve. > Or, at least, the people who write surveys and partner evaluation forms are. I should explain why IBM has this "fixation" on "solving problems".
IBM is very good at drilling in their sales training. They use a "solution selling methodology".
IBM trains their sales force to try and understand the customer's pain. Once they know the pain, then they can address it with a solution. This is the core of their solution selling methodology.
So to translate IBM speak, this survey is trying to understand which of your buttons they can press to help push more kit.
For example... Suppose you're in retail and you want to be more than just "PCI compliant". Your pain is that you need to ensure that your customer's credit card details are not going to be exposed within your database. So IBM's solution would be to offer encryption within the database, along with some form of auditing.
By answering the survey, you're helping IBM to build a use case along with some form of demonstrating customer demand for a specific feature.
Does that help to put things in perspective?
-G
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Kevin Cherkauer - 27 Jun 2008 18:28 GMT > So to translate IBM speak, this survey is trying to understand which of your buttons > they can press to help push more kit.
It's really not that cynical. They are trying to understand which areas of the product produce a painful user experience so this information can be used to decide what areas to prioritize in future engineering work. Of course the end goal is to sell more product, but the means to that end is actually to make the product better in areas that are causing customer pain. So it is supposed to be win-win: we make the product serve your needs better, which leads you to perhaps buy more of it *because* it is serving your needs better -- not because someone tricked you into it.
Information from prior consumability surveys was used to help choose some of the new features and areas to be reworked in Cheetah and Cheetah 2.
When we don't get enough input from actual customers, we have to guess. We try to make the guesses as educated as possible through a formal internal consumability "survey" process, where a cross-section of people with knowledge of a given product (e.g. product management, QA, information development (what we call the tech writers), engineering, tech support, etc.) form a team to attempt to estimate the consumability on numerous different dimensions. I participated in one of these efforts for IDS a year or two ago. We do our best, but the product would benefit even more if real live customers and users like you took the survey, especially if you attempt to make constructive criticisms (not just why some area is bad, but also suggestions for how it could be improved). :-)
 Signature Kevin Cherkauer Software Engineer IBM Informix Dynamic Server -- Database Kernel
> From: theharlequin36@hotmail.com > Subject: Re: IM Consumability Survey > Date: Thu, 26 Jun 2008 20:55:08 +0100 > To: informix-list@iiug.org
> I got as far as the bit that asked "What business problem are you trying > to > solve", and gave up. > IBM is obsessed with "Business Problems" I am trying to solve. > Or, at least, the people who write surveys and partner evaluation forms > are. I should explain why IBM has this "fixation" on "solving problems".
IBM is very good at drilling in their sales training. They use a "solution selling methodology".
IBM trains their sales force to try and understand the customer's pain. Once they know the pain, then they can address it with a solution. This is the core of their solution selling methodology.
So to translate IBM speak, this survey is trying to understand which of your buttons they can press to help push more kit.
For example... Suppose you're in retail and you want to be more than just "PCI compliant". Your pain is that you need to ensure that your customer's credit card details are not going to be exposed within your database. So IBM's solution would be to offer encryption within the database, along with some form of auditing.
By answering the survey, you're helping IBM to build a use case along with some form of demonstrating customer demand for a specific feature.
Does that help to put things in perspective?
-G
The i’m Talkathon starts 6/24/08. For now, give amongst yourselves. Learn More
Neil Truby - 27 Jun 2008 22:48 GMT > > So to translate IBM speak, this survey is trying to understand which > of your buttons [quoted text clipped - 3 lines] > the product produce a painful user experience so this information can be > used to decide what areas to prioritize in future engineering work. I'm happy to accept that the motives are not cynical. But why do these IBM surveys and Tech Support communications have to be couched in Birtesque management newspeak and jargon? Why do we have always to be solving "business problems"? Technical issues often have a very indirect relationship to the "business problem", so why not let us talk about the technical issue?
I suspect that the answer is that the parts of IBM that develop these surveys are dominated by marketing people and business school graduates who wouldn't know one end of a computer from another.
When I place a support call I often have to describe the "business impact" of the problem so that IBM can assess if they can be arsed to fix it or not. "I've paid a million bucks for this stuff and want it to f.cking work" doesn't seem to be a valid response for some reason that truly eludes me.
Neil Truby - 27 Jun 2008 22:54 GMT > When I place a support call I often have to describe the "business impact" > of the problem so that IBM can assess if they can be arsed to fix it or > not. "I've paid a million bucks for this stuff and want it to ... work" > doesn't seem to be a valid response for some reason that truly eludes me. Oops, hadn't quite finished that point before posting it. Obviously IBM has finite resources and has to priorotise the things it's going to fix. But being required to describe "Business Impact" just encourages creative writing, assuming you want your problem looked at . Technical impact and the viability of any workarounds would be much more appropriate. Wouldn't it?
Serge Rielau - 30 Jun 2008 00:26 GMT So much energy in this group :-)
Few points: * I personally know one of the guys who helped prep the survey. Matter of fact he was presenting it internally (and some of the result so far as they pertain to DB2) when I posted here. So.. Yeah what does Gumby know? ;-) * There is this movement prised above all at IBM right now which is called outside-in-design and the not-so-technical folks get sometimes carried away by attempt to root anything in a business problem. Such is life. It can get rather amusing to fit an "outer join" into a task solving a business problem. But most times reason prevails... * Ultimately however it does matter whether you encounter a problem more likely because you are: a) An ISV trying to sell a CRM system b) CISCO trying to deploy a router c) Who knows what. As it so happens certain technical patterns are more likely to be encountered in certain "business" scenarios. So mining this correlation can be valuable.
I took the liberty of sending some of the feedback (censored to fit a PG rating) back to said person who gave the presentation.
Cheers Serge
 Signature Serge Rielau DB2 Solutions Development IBM Toronto Lab
Ian Michael Gumby - 30 Jun 2008 00:43 GMT > From: srielau@ca.ibm.com > Subject: Re: IM Consumability Survey [quoted text clipped - 9 lines] > here. > So.. Yeah what does Gumby know? ;-) Gumby knows a hell of a lot Serge. I don't think IBM would really like it if I posted *all* the dirt and skeleton's that I know. ;-)
Knowing one of the guys who did this survey doesn't say much. From the comments I've heard, the survey is too long, and a bit of a disaster. But then again, I've had to fill out those darn CMP surveys once a quarter or so to keep getting my free mags, so I guess IBM isn't the only ones who don't know how to do a survey. ;-)
> * There is this movement prised above all at IBM right now which is > called outside-in-design and the not-so-technical folks get > sometimes carried away by attempt to root anything in a business > problem. Such is life. Now Serge, its those "not so technical" issues that sell kit. The decision maker for the most part is a "non-technical" person. (CIOs these days are not technical). In today's company, the IT department is no longer hidden in the back room. In some companies, if the IT depr isn't responsive, they'll just buy a suped up PC and put up a linux server with MySQL and solve their problem on their own. (Or even ick Microsoft...)
Look, I don't think anyone is against the concept of the survey. Just the actual survey kinda blows.
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Madison Pruet - 30 Jun 2008 03:32 GMT > So much energy in this group :-) I took the survey -- not to affect the results, but to try to figure out what all of the complaints were about. It took a total of 5 minutes to complete. I just don't understand what all of the negative complaints are all about. The questions seemed to be fairly reasonable to me.
The way I see it, we (i.e. IBM) can try to get input from the customers or we can avoid any attempt to get input from the customers. Don't know for sure, but I think that it makes more sense to try to get input from the customers than not.
> I took the liberty of sending some of the feedback > (censored to fit a PG rating) back to said person who gave the > presentation. > > Cheers > Serge Captain Pedantic - 30 Jun 2008 09:06 GMT >> So much energy in this group :-) > [quoted text clipped - 14 lines] >> Cheers >> Serge As Gumby said, "Look, I don't think anyone is against the concept of the survey. Just the actual survey kinda blows". Whatever that means.
Ian Michael Gumby - 30 Jun 2008 13:02 GMT > From: theharlequin36@hotmail.com
> As Gumby said, "Look, I don't think anyone is against the concept of the > survey. Just the actual survey kinda blows". Whatever that means. I'll break it down for you...
C for concept.
F for design. F for implementation.
Now, you may ask why a C for concept. Simple. A survey isn't anything new or exciting. Its a standard idea on getting customer feedback.
Somebody needs to send the "marketing team" a bottle of tequila (not the cheap stuff), a couple of limes, kosher salt, and a tone of nachos and salsa. Then have Jerry K. lock them in a room with a ream of note pads and don't let them out until the come up with some good ideas.
Why T'Kill-ya? Cause clearly beer and pizza don't work on marketing types and if you gave them vodka, they'd think it was a reward. ;-)
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Captain Pedantic - 30 Jun 2008 13:27 GMT >>Ian Michael Gumby" <im_gumby@hotmail.com> wrote in message >>news:mailman.1295.1214827411.20610.informix-list@iiug.org...
> From: theharlequin36@hotmail.com
> As Gumby said, "Look, I don't think anyone is against the concept of the > survey. Just the actual survey kinda blows". Whatever that means.
> I'll break it down for you... <long monologue about marketing types > follows> Mmm, more trivially, I just wasn't sure what "blows" meant in that context. I assume it's not a term of approbation ...
Ian Michael Gumby - 28 Jun 2008 00:13 GMT On Jun 27, 12:28 pm, "Kevin Cherkauer" <invalid_addr...@nowhere.com> wrote:
> > So to translate IBM speak, this survey is trying to understand which > of your buttons [quoted text clipped - 18 lines] > Software Engineer > IBM Informix Dynamic Server -- Database Kernel [SNIP]
I really hate it when you don't bother to read the post when you respond to it... ;-)
First, you're in the "lab" and I think if you were given the opportunity to take IBM's Solution Selling Methodology, you should do so.
Its probably the best training you'll ever get out of IBM. If its one thing that IBM does well is understand the selling process.
Again, when IBM asks a customer about their "pain" its to understand the business issues that they need help with.
There was no cynicism in my post.
IBM is like every other business out there. They want to sell more product to make more money. Its called commerce or capitalism. ;-)
But hey! What do I know? Its not like I spent 4 1/2 years cross matrix'd to SSD or anything like that. Naw, I don't have a copy of the SSM course book sitting on *my* bookshelf, now do I? ;-)
-G
Kevin Cherkauer - 28 Jun 2008 00:53 GMT You think you know the one and only thing IBM uses these surveys for. You are incorrect, because I personally know of a second use, which is the one I described in my posting, because I personally participated on the internal team that filled in the internal consumability "survey" for the Cheetah release (11.10). The questions in the matrix we filled in were pretty much the same ones listed on the web site survey. The leader of this team also was involved in the same exercise done earlier for the 10.00 release, and he said they used the results of the 10.00 survey to choose many of the features that were put into 11.10, and named specific ones.
You could be correct that the survey is also used for other purposes. But you are incorrect in stating that the sole purpose is the one you have claimed.
 Signature Kevin Cherkauer Software Engineer IBM Informix Dynamic Server -- Database Kernel
<Snip>
> Again, when IBM asks a customer about their "pain" its to understand > the business issues that they need help with. Ian Michael Gumby - 29 Jun 2008 17:47 GMT > From: invalid_address@nowhere.com > Subject: Re: IM Consumability Survey [quoted text clipped - 14 lines] > you are incorrect in stating that the sole purpose is the one you have > claimed. Sigh.
I suggest you go back and re-read this entire thread.
The point I was addressing was what IBM means when they ask about a customer's pain. That is IBM's SSM speak. Don't believe me, ask your manager to send you to SSM training.
When I give a short answer, you rush in to "defend" IBM for something that doesn't need to be defended.
IBM is a company that is like any other company. They want to sell more product.
If you don't believe me, then I suggest you sit down over drinks and discuss this with S. Miller.
But hey! What do I know? ;-) I'm just trying to save the world from drivers who trust their GPS Nav systems and drive in to ponds and other water features. Or in OTC's case, trying to find the closest pub. ;-)
-G
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Kevin Cherkauer - 30 Jun 2008 17:28 GMT > "Ian Michael Gumby" <im_gumby@hotmail.com> wrote in message > So to translate IBM speak, this survey is trying to understand which of your buttons > they can press to help push more kit.
This is the phrase that sounded cynical to me and is what triggered my first reply. Perhaps we could take a survey to see if others also think it sounds cynical. :-)
But I shall reiterate that the survey does not only ask about customer pain to help the sales force "push" people's "buttons." It also asks so that engineering can work to remove the sources of pain. Answers toward the "high pain" side of the spectrum do help generate decisions to fund IDS development projects and features that directly address those pain points.
BTW it's not called "SSM" anymore.
 Signature Kevin Cherkauer Software Engineer IBM Informix Dynamic Server -- Database Kernel
I suggest you go back and re-read this entire thread.
The point I was addressing was what IBM means when they ask about a customer's pain. That is IBM's SSM speak. Don't believe me, ask your manager to send you to SSM training.
When I give a short answer, you rush in to "defend" IBM for something that doesn't need to be defended.
Ian Michael Gumby - 30 Jun 2008 19:27 GMT > From: invalid_address@nowhere.com > Subject: Re: IM Consumability Survey [quoted text clipped - 9 lines] > reply. Perhaps we could take a survey to see if others also think it sounds > cynical. :-) Cynical? Dude you really need to put down the micro brew and step outside and smell the fresh air. We live in a capitalistic economy driven life. You dont' produce, you're made redundant. So the more kit being sold, the more likely we'll keep you on the payroll rather than place your job in Mumbai...
> But I shall reiterate that the survey does not only ask about customer pain > to help the sales force "push" people's "buttons." It also asks so that > engineering can work to remove the sources of pain. Answers toward the "high > pain" side of the spectrum do help generate decisions to fund IDS > development projects and features that directly address those pain points. Again, the Pain is what are the business drivers that must be resolved.
> BTW it's not called "SSM" anymore. Really? So what have they started to call it these days? SSM is well known by legions of IBM sales critters.
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InDeep - 29 Jun 2008 01:42 GMT What customers are actually using Informix besides the handful like Walmart and Sears?
It seems kind of silly to ask for information from people when you really haven't done the marketing to justify a survey. You can't be serious with 10 customers can you?
If I were you I'd focus on marketing what you have rather than trying to improve something hardly anyone is using.
> > So to translate IBM speak, this survey is trying to understand which > of your buttons [quoted text clipped - 23 lines] > to make constructive criticisms (not just why some area is bad, but also > suggestions for how it could be improved). :-) Indeep is a f.cking idiot - 29 Jun 2008 10:14 GMT >What customers are actually using Informix besides the handful like Walmart and >Sears? why do you have to show repeatedly that you are the biggest f.cking idiot in this group.
If only handful were using informix, then we would not have seen any new versions to informix, much less a version like 11.50 which has far more features than previous many versions of Informix. You mean IBM is clueless to invest in a product used by only Walmart and Sears.
InDeep - 29 Jun 2008 19:05 GMT >> What customers are actually using Informix besides the handful like Walmart and >> Sears? > > why do you have to show repeatedly that you are the biggest > f.cking idiot in this group. Why do you think that you are right?
> If only handful were using informix, then we would not have seen any > new versions to informix, much less a version like 11.50 which has > far more features than previous many versions of Informix. You mean > IBM is clueless to invest in a product used by only Walmart and Sears. I'm not sure that the incremental improvements in Informix are good enough to sell to the market. I've yet to hear about anything from outside the c.d.i community or the IIUG. I believe IBM put money into the product to retain its existing base, but in the larger picture _outside_ the Informix community there is absolutely zero buzz or street cred. I've heard more about Postrges / Green Plum in the last year than anything coming from IBM.
The improvements that I _have_ heard about speak to the existing customer base, and in the case of Walmart, they alone generate enough revenue to pay for improvements. So the thinking that IBM are pouring a lot of money into Informix is bogus, because nobody has ever even talked about a broader base of consumers other than the top few repeated here. There is no marketing program, nothing to get developers excited about. The full enterprise edition is time-bombed, as if anyone were actually going to use it in a production context, much less without paying for the license. Nobody has heard of Informix so that whole argument is bogus.
So, I know I get under your skin, as well as a lot of the other IDS sychophants, but try to see outside the IBM/Informix box, and think about a world without Informix. _That_ is the world I live in, still waiting for the dolts at IBM to see opportunity instead of the status quo. Still waiting for Informix to be marketed like it should be. I could run circles around the people marketing Informix, and get a developer program going. But that is as likely as IBM actually having a marketing program for IDS.
-ID-
david@smooth1.co.uk - 29 Jun 2008 11:55 GMT > What customers are actually using Informix besides the handful like Walmart and > Sears? [quoted text clipped - 35 lines] > > - Show quoted text - Verizon moved to Informix last year. http://www-01.ibm.com/software/success/cssdb.nsf/CS/LWIS-73GLVL?OpenDocument&Sit e=dmmain&cty=en_us
Cisco have started using it inside WAN Manger http://www.cisco.com/en/US/docs/net_mgmt/cisco_wan_manager/11.0.00/database_inte rface/guide/backup.html http://www.informix-zone.com/node/263 http://www.informix-zone.com/files/presentations/dreamjob_balsbough_cisco.pdf
In Fact ... "Cisco’s requirements inspired many of the enhancements in the IDS 11 (formerly code-named “Cheetah”) release"
So why would Cisco put IDS inside their products if it is "something hardly anyone is using"?
Ian Michael Gumby - 29 Jun 2008 18:24 GMT > From: david@smooth1.co.uk > Subject: Re: IM Consumability Survey > Date: Sun, 29 Jun 2008 03:55:09 -0700 > To: informix-list@iiug.org First, there are only a few very large customers like a Wal*Mart, K-Sears, etc...
I could give you a list of large customers, however, I don't think IBM would like me talking about them. ;-)
> Verizon moved to Informix last year. > http://www-01.ibm.com/software/success/cssdb.nsf/CS/LWIS-73GLVL?OpenDocument&Sit e=dmmain&cty=en_us Verizon has been a long time customer of Informix. And they were/are large enough to warrant an on site Regency... er Premiere Services Engineer.
> Cisco have started using it inside WAN Manger > http://www.cisco.com/en/US/docs/net_mgmt/cisco_wan_manager/11.0.00/database_inte rface/guide/backup.html > http://www.informix-zone.com/node/263 > http://www.informix-zone.com/files/presentations/dreamjob_balsbough_cisco.pdf Yes, and so too does Moto imbed IDS. Unfortunately, the future for Moto isn't so bright ...
Oh there are a lot of IDS customers out there and there are some former Informix customers that I could name too.
Moto, Siemens, Cisco, etc ... all OEM IDS. Verizon,Wal*Mart, Home Depot, K-Sears all use IDS internally.
Two different groups of "customers".
And to InDeep's point, these lists of customers are mainly un-named. There are a lot of companies using IDS, but no one knows this. IDS aka Informix, is the IT Industry's dirty little sekret. Unfortunately the one area that IBM sucks is in viral marketing.
But hey! Why fix something that even while broken, is still out selling DB2 on LUW aka distributed platforms? ;-) Its not the product which is broke, but the marketing and sales effort of IBM that is broke.
On a side note... While IBM's IDS management team tries to get the word out internally, just briefing the sales force isn't enough. You have to give the sales force incentives to sell the product. Did you ever wonder why the sales force pushed so hard to convert IDS customers to DB2 right after the acquisition? Simple really. The sales rep was comp'd on net new licenses. A conversion from IDS to DB2 counted as a net new license. And of course, the Informix customer was now an existing IBM customer so you had lower barriers to entry. ;-)
But hey! What do I know? Its not like I spent 5 years in the belly of the beast cross matrix'd to S&D... Oh wait. I was. :-(
-G
_________________________________________________________________ The other season of giving begins 6/24/08. Check out the i’m Talkathon. http://www.imtalkathon.com?source=TXT_EML_WLH_SeasonOfGiving
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