You may be on to something here. The relational community does write
with a pedantic slant. After all, if you're trying to describe the
science of data it's hardly surprising. But I fear they overlook the
idea that those in their target audience are not yet scientists. To
keep their interest perhaps a more creative and entertaining style is
warranted without compromising the key concepts. I thus describe some
of my own work:) Recently while talking to some net folks about
Dataphor I referred to it as a RAD tool, R(elational) A(ccelerator) D
(evelopment). As opposed to sql (Sql Server) which is a R(apid) D(e-
acceleration) D(evelopment) tool. (This was well received:) Somewhat
sophomoric but entertaining. Perhaps you have to give users something
other than relvars to hang their tables on:)

I tend towards this too. Just shorten it to "data". Maybe there is no
basis, nor utility in the rest of it:)

best,
steve dassin

Blogging about smashing data with Dataphor
www.beyondsql.blogspot.com